OMD FWD- 6th December

Hello and welcome to your weekly FWD!

In a week dominated by online sales, Adobe’s analytics reveal that retailers saw sales from Thanksgiving through to Cyber Monday hit a record of $5.4 billion, which is up by 22.3% year on year.

As these festive sales continue to exceed expectations, we can learn a lot from the winners and losers of Black Friday 2019 for our clients. 🚨Spoiler alert: focus on social media shoppability and pick-up services!

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Brush up on your SEO skills!🌐
Econsultancy shares their best practice tips that every marketer should know about Search Engine Optimization.

How to become an Influencer!📱
You do not even need to be a real person to be an Influencer anymore, as the popularity of Virtual Influencers rises.

#HealthySnacks🌽
PepsiCo acquires well-known snack maker Better For You, who produce PopCorner and Flourish Veggie Crisps.

 

Ready, Set, Buy! 🛍️
The first release of the highly-anticipated limited edition Levi’s x BAPE capsule has been unveiled!

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