OMD UK Covid-19 Consumer Impact Report- Week 65

The delaying of ‘freedom day’ has hit comfort levels with returning to out of home activities and driven a loss in faith in the government as well as a dip in the mood of the nation.

The key take outs from this week’s report are:

The delaying of ‘freedom day’ has hit comfort levels with returning to out of home activities and driven a loss in faith in the government as well as a dip in the mood of the nation

  • There were minor dips in the mood of the nation this week, with 1ppt fewer people feeling happy, optimistic, or satisfied with their life but anxiety levels have dropped by 5ppts in the last 7 days
  • The nation’s financial outlook is considerably more positive than the same period 12 months ago, feeling more optimistic and financially secure and less stretched, despite a recent decline in financial optimism
  • The delaying of ‘freedom day’ sparked renewed frustration at the perceived shortcomings of the governments approach to the pandemic and resulted in a 7ppt drop in confidence in the government, with strong disdain for not closing the boarders earlier in the pandemic amidst rising concern over the delta variant
  • Following the commencement of Euros 2020, there was a 9ppt increase in the percentage of people watching sport on TV, though there have been declines in the percentage of people venturing out to hospitality settings – with a 7ppt decline for both restaurants and pubs/bars
  • As we surpass the midway point of Pride Month, the levels of concern over LGBTQ+ rights have seen a considerable increase of +10ppts
  • After the announcement of the delay of “freedom day” due to the rapid spreading of the Delta variant, we see a decline in those currently comfortable doing different activities, especially booking an overseas holiday (-8ppts), live events (-4ppts), theatre/art galleries (-8ppts) and going to the cinema (-6ppts).

You can read the full report below:

OMD UK COVID-19 Consumer Impact Report – Week 65

If you have any questions about any of the data, please contact [email protected]

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