Hello and welcome to your weekly FWD!

In a week dominated by online sales, Adobe’s analytics reveal that retailers saw sales from Thanksgiving through to Cyber Monday hit a record of $5.4 billion, which is up by 22.3% year on year.

As these festive sales continue to exceed expectations, we can learn a lot from the winners and losers of Black Friday 2019 for our clients. ????Spoiler alert: focus on social media shoppability and pick-up services!

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Brush up on your SEO skills!????
Econsultancy shares their best practice tips that every marketer should know about Search Engine Optimization.

How to become an Influencer!????
You do not even need to be a real person to be an Influencer anymore, as the popularity of Virtual Influencers rises.