The Future of Money
The Future of Britain is OMD UK’s pioneering insight initiative that’s been at the heart…
Britain, Brexit and Buying
Ahhh the B word. Brexit. It’s probably no surprise for anyone to learn that national…
Saving, Spending and Sacrificing
So, what does the huge volatility mean for how Brits spend and save? Interestingly we…
Financial Futures
The last five years has seen an explosion of new ways to pay for goods,…
The Future of Britain: From overwhelmed by media to smart curators
Even in the last five years, technology has advanced rapidly. In 2013 we were in…
The Future of Britain: From pride in the UK to a divided UK
As we’ve seen with one of our other Future of Britain – five years on…
The Future of Britain: From a change in life stages to less predictable lives
There was a time when the marketing industry assumed that life events were relatively simple,…
The Future of Britain: From the unknown to contented resilience
How does Britain feel as a nation? You would expect that one to be a…
The Future of Britain: From crunched consumers to wider worries
“The proportion of the UK that is very concerned about the state of the economy…
The Future of Britain – five years on
The Future of Britain is OMD UK’s pioneering insight initiative that’s been at the heart…
Future of Parenting: How to successfully target parents?
Welcome to the last of our blog posts on our Future of Parenting research! After…
The Future of Parenting: Sharing Tasks
Following on from our previous posts covering our Future of Parenting research, conducted in partnership…