OMD UK Covid-19 Consumer Impact Report- Week 64

This week’s Covid Consumer Impact report includes data collected from Friday 11th June to Sunday 13th June, and therefore important to note respondents answered the survey before Boris’ announcement to delay “freedom day”.

Below are the key-takeout’s from this week’s report:

  • Happiness and life satisfaction levels have declined again this week, with anxiety levels heightened. Consumer confidence is also low, with financial security and optimism around future financial conditions having decreased in the last 7 days
  • Despite the stamp duty holiday drawing near (June 30) plans to buy or build a home has peaked this week, with 15% stating they are planning on doing so in the next 6 months.
  • Home moving and improving increased this week, with a 2ppt increase in the percentage of people making major home improvements, a 3ppt increase for moving home and a 2ppt increase in first home buying
  • Amidst the commencement of Euro 2020, positive momentum has continued in the return to hospitality venues and entertainment venues, with a 6ppt increase in the percentage of people going for drinks at a bar / pub / for a night out
  • Pessimism was prominent ahead of the announcement on the delayed lifting of lockdown restrictions, less than ¼ of those in England believed that restrictions would be lifted as planned
  • 1 in 4 people claim to feel comfortable booking an overseas holiday, the highest level in the past 12 months following a 7ppt uplift this week. Plus, 7% of people stated they had booked an overseas holiday this week.

You can read the full report below:

OMD UK COVID-19 Consumer Impact Report – Week 64

If you have any questions about any of the data, please contact [email protected].


About Author

Leave A Reply