Hello and welcome to this week’s edition of FWD.
The societal impact of social media is once again in focus in the wake of the publication of the Cairncross Review. Facebook’s user policies continue to be questioned as UK MPs set their sights on regulation of the platform while Twitter makes strides to increase trust and build capabilities for social good and looks to combat misinformation with functionality to clarify your opinions.
HEADLINES
- Twitter is launching new camera capabilities as well as building ‘Alerts’ for organisations
- Facebook is penalising posts that include engagement bait and is also launching Brand Collaborations Manager in the U.K. and key European markets to connect brands with creators
- Amazon launches Moments a Cost-Per-Action incentivisation scheme to help advertisers drive and reward loyalty
INSIGHTS
- 51 YouTube statistics every marketer should know
- 10 ways that AI and Machine Learning can be used in Omnichannel
- A wrap of all of the key Facebook page publisher statistics from across 2018
COOL
- LEGO have partnered with Snapchat to launch their new clothing range, creating a store with no clothes in it
- This tool has been dubbed the ‘Marie Kondo’ for your Twitter feed, cleaning up your timeline
- McDonalds pokes fun at high-end fashion with this cheeky post
DEEP READS
- How Facebook taught Portal to think like a Hollywood director
- Not-for-profit research company OpenAI has developed a text generator so good that it’s holding back from release, through fear of potential misuse
- Closing the gap between hype and reality for Retail AI
- Giving ‘deep’ read a different meaning of how sharing relationship status on social media may have unintended consequences
