MONOPOLY is one of the most well-known and owned board games in the world. Since 1935, the game has been played by more than a billion people globally. OMD UK’s challenge was to entice families to play and participate together to showcase their love for Monopoly – enter Monopoly World Championships.
To celebrate these, Fuse Sport + Entertainment created the ultimate Monopoly road show, transforming a classic London double-decker bus where fans could play and compete.
The bus began its journey in Belfast, touring the nation to find 12 champions who would battle it out in the finals at The View from The Shard.
After outplaying 11 other finalists, Natalie Fitzsimons, 24 from Saintfield, Northern Ireland was crowned the UK and Ireland’s Monopoly champion and will go on to face 24 other nations at the Monopoly World Championships in Macau, China in September. The winner will take home a prize pool of $20,580 (£13,190), the amount of money included in a set of Monopoly.
Good luck Natalie!