Looking for some kitchen inspiration? Slide into Summer with NEFF, in partnership with Immediate Media.
This multi-channel partnership encompassing display, print, social, and podcast activity has bespoke, true native recipe content at its heart, displaying how NEFF brings you ‘closer to your cooking’. Working collaboratively with NEFF, Immediate produced a variety of delicious, seasonal recipes that are brought to life through NEFF appliances. From Spatchcock Chicken, to mouth-watering Pork Tacos and Rhubarb & Custard Choux Buns, the recipes had been curated to perfection using the NEFF appliances, providing cooking and home inspiration. There is no doubt that these delicious recipes are as irresistible as the appliances that make them.
Leveraging Immediate Media’s portfolio of home and food platforms such as BBCGF, Delicious, and Olive, we ran a series of beautiful advertorials that have cooking and home inspiration at their core, including a double-page spread featuring Chetna Makan in Olive’s Unwind Kitchen feature, with NEFF, featured throughout. The recipes are also bought to life via short-form video content, displaying the cooking techniques used with NEFF appliances in creating these recipes.
The partnership extends to featuring within the 4-part Olive Podcast ‘Raising your Cooking Game’, hosted by Janine Ratcliffe discussing all things cooking, sharing tips, tricks, and hacks to gain the most from your cooking.