Fred and the team have returned for the First Dates Hotel (even if we can’t get away ourselves at the minute), and we’ve been working with Channel 4 to drive interest and viewership for the latest series.
Partnering with global media company; Refinery29, we have created a range of digital content – the first an article titled, “An Ode to the Holiday Romance”. To complement, we’ve got engaging social ready content featuring talent from the show that will be released on weekly basis ahead of each episode launch. First Dates Hotel content will also feature within the very popular Refinery29 newsletter and take over parts of the Refinery29 site, with eye catching digital display.
We’re also going to be working with some exciting influencers for the duration of the series – the likes of Bronte King, Liana Jadee and a true stalwart of dating, (well, Chicken Shop Dating…) Amelia Dimoldenberg – all of whom will be posting content across Instagram and TikTok
Speaking of social, we’ll be sharing tailored content in a variety of formats drive buzz and interest prior to each episode’s launch, and then encouraging conversation throughout the series. Twitter conversational cards will tease the upcoming dates and get our audience engaging with the show.
You can catch First Dates Hotel on Channel 4, every Wednesday at 9pm!