Peugeot launches ground-breaking mobile campaign using haptic technology

In a global first, Peugeot has launched a pioneering advertising campaign that simulates the feel of a car engine on people’s mobile phones. In partnership with Opera Mediaworks UK and OMD UK, and powered by Immersion’s haptic technology, TouchSense® Engage, the advert consists of short mobile HD Video content coded with tactile vibration effects that come to life at key points during the experience, such as when the car’s engine revs or when the car accelerates.

Running throughout December, this is the first time an automotive brand has used this technology, adding an immersive experience into Peugeot’s wider digital campaign for the New Peugeot 308 GTi by Peugeot Sport.

The campaign is running across a select list of premium app publishers on Android devices, drawn from Opera Mediaworks’ publisher network that will reach Peugeot’s core audiences. The campaign can be felt by downloading Immersion’s Content Portal app in Google Play.

“This is an exciting moment for both Peugeot and mobile advertising,” said Joanne Ross, Communications Manager for the Peugeot 308. “We’re thrilled to have worked with OMD UK, Opera Mediaworks and Immersion to become the first brand in the UK to put this exciting technology to use, providing consumers with a unique mobile ad experience. We have no doubt people will love the experience we are providing as we take mobile advertising to new heights.”


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