NEFF and OMD UK team up with YouTube chef for branded content campaign

It’s the start of a new week and we are excited to be launching a brand-new campaign for kitchen appliances brand NEFF.

To promote the new Slide&Hide® ovens, we’ve taken things to the next level by brokering a partnership between YouTube chef John Quilter and two of TI Media’s top titles.

The campaign is supported by a range of written and video content. Firstly, NEFF have been able to share the benefits of its new Slide&Hide® oven range with TI Media’s premium publishers woman&home and Ideal Home audiences. Secondly, we have also teamed up with well-known chef and YouTube food busker John Quilter to take readers on a Food Odyssey around the UK in search of the very best local producers. From Devon to Yorkshire, Quilter meets six of our best regional food producers and uses their ingredients to create delicious recipes in a chic van using NEFF Slide&Hide® ovens.

The campaign, which is running for two months, is also being run on each of the title’s social media channels, as well as through email marketing and digital display advertising. Exclusive recipes and food stories from regional producers can be viewed through a six-part video series which will live on the Food Odyssey Hub.

In print, Food Odyssey booklets will be available in the stores of NEFF dealer partners. Rich media Brand Skins and Mobile Interscroller formats have also been created to amplify the Food Odyssey content at scale. Furthermore, the September and October issues of Woman & Home magazine will have a bound- in Food Odyssey special which will cover three recipes each.

And if you’re heading to The Big Feastival this Bank Holiday weekend, keep an eye out for the some of the videos which are being screened throughout the long weekend!


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