OMD UK launches Marketing in a Pandemic framework

Following the recent COVID-19 pandemic, OMD UK has built a unique marketing framework to help businesses deal with a world in which the usual rules of supply and demand have been thrown into chaos and behaviour is changing by the minute.

Marketing in a Pandemic is the first in a series of pieces by OMD UK which will help set rules for action during the crisis and enable business and marketeers to make better marketing decisions. The insights piece analyses how to adjust marketing wisdom for the present day, illustrated by live, real-world examples.

The subsequent releases will help businesses shape their response to the post-coronavirus world, both financially and behaviourally.

Charlie Ebdy, chief strategy officer at OMD UK, said: “The impact of COVID-19 goes beyond mere financial strife. Not only are we dealing with a rapidly deteriorating economic situation, but we are also in the midst of a human tragedy. Making better decisions about your marketing during this period means prizing empathy for your customers and understanding the unique differences between the impact of the current crisis and an ordinary recession.”

A copy OMD UK’s Marketing in a Pandemic is enclosed, in both long-form and summary version. The long-form version is also available online here, whilst the summary document is here.


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