OMD UK Covid-19 Consumer Impact Report- Week 39

With Christmas almost upon us and people starting think about winding down ahead of the festive period, it appears charitable giving is on the rise and just under 50% of people have finished their Christmas shopping.

See below for our key findings from our week 39 Covid-19 Consumer Impact Tracker:

  • In the week that saw the first person in the UK receive a vaccine, happiness (+2ppts), life satisfaction (+6ppts) and optimism (+5ppts) have all increased.
  • However, as seen last week, finance woes continue to rise. The percent of people feeling financially secure has decreased 3ppts from 40% to 37%.
  • Confidence in the Government’s response to COVID has increased slightly again this week, from 30% to 32%, thanks partly to the vaccine roll out, however this is still significantly lower vs pre-pandemic levels.
  • This week, as we approach Christmas, we see charitable giving at its highest since tracking at 21%, as well as people treating themselves with half of the nation having bought a fast-food meal this week.
  • In the week that vaccinations have started to be rolled out, the number of people likely to wait for a vaccine before taking part in activities has increased.
  • As December progresses, people are continuing to feel more festive and less concerned about Christmas. 40% have finished their Christmas shopping and more people report watching Christmas films and listening to Christmas music.
You can view the full report, detailing all the findings below: 
If you have any questions about any of the data, please contact [email protected]
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