OMD UK Covid-19 Consumer Impact Report- Week 33

We are now into week 33 of sharing our Covid-19 Consumer Impact Report.

Whilst the pandemic continues to be the hot topic of conversation,  we want to share with you the latest findings from this week’s report.

This week, key takeout’s include:

  • The nation’s outlook has slumped again this week, with fewer people feeling happy or satisfied with life (-8ppts and -5ppts respectively), and anxiety levels being the highest since April (24% feeling anxious).
  • Concerns over job security has increased slightly this week. 11% of the nation have someone in their household who has been furloughed, and 6% have someone who has been made redundant.
  • Ordering fast food continues to be at an all time high this week, with 43% reporting to have ordered fast food in the last 7 days. Meanwhile, we have seen decreases in the proportion of people who feel comfortable eating out (-5ppts), going out for drinks (-4ppts) or socialising (-3ppts).
  • All is not too gloomy though – this week we have seen an increase in charitable giving, with 1 in 5 of the nation having donated to charity in the last 7 days.

Please note that the fieldwork for this week was done on Friday 30th, therefore before Boris Johnson announced the plans for a second national lockdown. 

You can read all the full report below and if you have any questions feel free to contact [email protected]

OMD UK COVID-19 Consumer Impact Report – Week 33

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