What’s happened this week:
- Google now allow to upload your database to target people with a product to rival Facebook’s custom audiences
- Netflix is coming to Oculus Rift
- Facebook and Star Wars use 360* video to explore a planet from Episode VII and launch the social network’s new video capabilities
What we have learned:
- Mobile native video formats shift major brand metrics significantly, according to a new study by Opera Mediaworks and Comscore
- Instagram passed 400m users globally – making it bigger than Twitter
- Burberry was the most talked about brand of London Fashion Week, generating 40,229 tweets – over 10% of the total tweets
Cool stuff:
- Netflix use the Wall Street Journal to create native content for their new show Narcos
- Google Fortunetelling – an interesting way to raise awareness of the refugee crisis
- iPhone 6s officially launched – here’s a hands on with the iPhone 6S Plus 3D touch
Where to find more:
- Does the virtual reality need a ‘system seller’ – a gaming app that will sell VR to the masses? Interesting piece from the FT
- This piece from Re/code looks at what’s next for the future of consumer tech
- The rise of the Next-Pats – tech fuelled people who identify to a more connected, global citizenship
