What’s happened this week:
- Facebook is building its own video destination hub within the platform to rival YouTube
- Alternative music website Pitchfork was acquired by Conde Nast
- YouTube are rumoured to be experimenting with a paywall for some of their upcoming premium programming
What we have learned:
- Google (unsurprisingly) recommend that 25% of TV budget should be shifted to digital video
- Instagram has begun to see a decline in organic reach and engagement in the wake of launching advertising on the platform
- Facebook Carousel ads outperform standard ads by up to 10 times, according to early data
Cool stuff:
- Battle For Big Blue – a new mobile game that challenges you to clean the oceans where you can play against Pharrell
- Waze just got a lot slicker – Google have overhauled the iOS version of the app, their first major upgrade since the acquisition
- Publishing goes virtual as InStyle magazine partners with VR app Jaunt to produce exclusive 360* content for their Drew Barrymore November issue
Where to find more:
- 5 Predictions for the Future of Publishing from the Guardian
- An interesting article from the Telegraph exploring whether Social Media has made you mean
- The month Instagram turns 5 years old, CBS examine how it found its focus
