What’s happened this week:
- Nokia sells Here maps unit to Audi, BMW, and Mercedes for $3 billion (making them less reliant on Apple and Google for map data)
- Yahoo enters the world of fashion with the acquisition of social-shopping site Polyvore
- Facebook takes on Snapchat Live with new live events feature that curates public posts, photos, and videos around events
What we have learned:
- Instagram will generate more mobile ad revenue than Google and Twitter in the next 2 years, according to the latest forecast by eMarketer
- 51% of teens would rather communicate digitally than in-person, according to Attentiv
- Angry Birds 2 launched on Friday and attracted over 1m downloads in the first 12 hours, 10m over the first weekend, according to game makers Rovio
Cool stuff:
- To promote Sense8, Netflix use 8 strangers unique brainwaves to create a symphony on Spotify
- The Neymar Jr. Effect – Nike have launched a great use of YouTube 360/VR content that puts you on the pitch
- CropX is an app which monitors the moisture of fields and feeds back to an irrigation system to ensure that Californian farmers don’t waste water during the drought
Where to find more:
- Mashable examine the rise and fall of Google +
- Why Netflix is poised to become the biggest TV network in the world
- Balancing Fashion and Function – Luxury Daily looks at the future of the fashion industry and wearables
