What’s happened this week:
- Google to roll out custom audiences targeting akin to Facebook
- Tumblr have released Sponsored Days which allows marketers to serve ads in users’ dashboards for a full 24 hours
- With rumours circulating that Yahoo could acquire them, Foursquare have a launched a new ad-product targeting users based on their location history and places they visit
What we have learned:
- 1 in 10 consumers are considering buying a smartwatch in 2015, according to a report from Barclays
- 42% of global mobile internet users bank on their smartphones, according to research from BuzzCity
- Moores Law turns 50
Cool stuff:
- BMW’s Mini Augmented Glasses – like Google Glass for the car
- The force is strong with Twitter’s Star Wars emojis
- Swedish band John Moose have released their new album early as an app that you can only listen to if you are in a forest (Good luck getting reception!)
Where to find more:
- How should you be designing content and experiences for the Apple Watch? Good insights from CityMapper about their approach to translating from phone to wearable
- Some interesting thoughts from Digiday on how brands and publishers navigate the increasing ‘separation-anxiety’ nature of social networks and what this means for the future of distributing content
- A good read on how social really affects SEO, and why marketers should be aiming to create ‘contagious content’
