Today, we’re delighted to announce that visual communications platform, Canva, has appointed OMD UK to be its UK media partner of choice.
Canva was recently valued at £10.7 billion ($15 billion), making it one of the world’s fastest-growing private tech companies. Canva exemplifies the future of workplace collaboration, a future that has been accelerated by the pandemic as organisations around the world have shifted to online environments. Launched in 2013, it is used in over 190 countries and boasts over 55 million monthly active users.
The UK media account is worth over £7 million ($10 million). We will be responsible for the media strategy, planning and buying for Canva and our appointment is effective immediately.
Chief Marketing Officer, Zach Kitschke, Canva said:
“As the world becomes an increasingly visual place, almost every profession now needs to create engaging visual content. We’re excited to expand our partnership with OMD and pursue our crazy big goal to empower the world to design.”
Laura Fenton, CEO OMD UK, said:
“We are thrilled to be working with Canva to help them achieve their ambitious growth plans in the UK. Canva is an inspiring and innovative business and we can’t wait to start translating their vision into industry-leading work and outcomes.”
This appointment comes after we secured the largest UK media pitch in 2020, when we won Lidl’s £55m buying account.