OMD UK wins Gold at the Warc Media Awards

The Warc Media Awards results have just landed and we couldn’t have asked for a better start to 2019!

Our Project Multiscreen campaign for easyJet not only took home a Gold trophy in the Channel Integration category but also scooped the special award for Effective Cross-Channel Measurement for a campaign that most accurately measured the effectiveness of different comms channels and the halo effect that they achieved together.

Working alongside VCCP, our campaign used data to inform a tailored strategy for brand versus promotional communications on different screens, while also setting up rules by device for time-length – an approach that resulted in increased brand consideration and increased passenger numbers, with key spikes driven during campaign periods.

A huge congratulations to everyone who worked on the campaign. You can find a full list of winners here.


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