OMD UK visits the Google store

In light of the exciting news that Google has opened its first ever branded store, we headed over to London’s Tottenham Court Road to check it out.

Here’s what we saw:

A fantastic space with two large screens rotating between Google Doodles, YouTube clips, a timetable of upcoming talks and product demonstrations and the opportunity to explore the world through maps and 360 degree photographs. There is also a Chromecast booth enabling customers to test out ‘casting’ from tablets to a TV.

Sensors in the ceiling produce heat maps, tracking the most popular areas and identifying which devices are being handled most.

But more importantly, what did we learn?

In a world where lines are increasingly blurring between on and offline, the way we are purchasing devices hasn’t changed.

With Google planning to open two more stores in West London and Essex, the concept has good momentum behind it. It’s clear that this innovative approach provides an opportunity for customers to engage and interact with the brand creating a fun and unique in-store experience.


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