Last night we celebrated the DADIs 10th anniversary in style, taking home two trophies for our work with Channel 4 and Google.
We won ‘Best Use of Data’ for Google, where we created the world’s first programmatic out-of-home campaign with Talon, Essence, Grand Visual, JC Decaux, Ocean and Outdoor Plus.
Adding to that, we took home a trophy in the ‘Integrated Marketing Campaign’ category for our Channel 4 Humans campaign. That takes our trophy tally for this incredible campaign to 25.
Next up, it’s the Media Week Awards. We’re keeping everything crossed for some big wins!