Superbowl Sunday provides a launchpad for brands and platform developments alike!
Headlines
- Instagram opens up minute long ads as the trend to longer form video in social continues
- Twitter was in the news for testing a button that serves up gifs and also moving to deny a move to an algorithm-based timeline
- Snapchat revs up the monetisation engine and launches it’s first app install ads
Insights
- Forget six degrees of separation, Facebook thinks there are only 3.57
- Desktop advertising spend shifts toward mobile
- Fresh thinking on the ‘war room’ approach to real-time marketing
Cool
- Get your fix of the best and worst Superbowl ads, and find out what a #puppymonkeybaby looks like
- Barbie learns ‘Blue Steel’ in this Instagram campaign for Zoolander 2
- Google in talks to test driverless cars in London
Deep Reads
- Six web design trends that are here to stay
- Why brands should be recruiting for a Chief Hacking Officer
- Stay at the cutting edge with 50 apps that are reinventing mobile gaming
