In this week’s FWD there is a wealth of food-related tech (it’s Christmas season after all!), a Christmas ad review and, of course, some Selena Gomez.
HEADLINES
- Sky has launched its new mobile network “to shake up the mobile market”
- Google launches App Maker to make it easy for anybody to quickly develop basic apps
- The Sun teams up with the NSPCC to launch campaign to #BlockTheBullying
INSIGHTS
- With over 6.3m voice assistants shipped in 2016, brands are creating ‘skills’ for use via smart home devices, with 700 being added last week alone
- Spotify launches “Thanks, 2016. It’s been weird” campaign using localised listener data as the source of their creativity
- Selena Gomez is revealed as Instagram’s most popular celebrity in 2016
COOL
- Get your late night donner kebab delivered by robot
- Uber launches AI lab in a move towards self-driving cars
- An app to read your mood and suggest the best food to fit
DEEP READS
- More like a long watch, here is a creative review of all the 2016 Christmas ads
- The ‘golden ticket’ of effectiveness research, the IAB takes another look at the impact of online advertising on offline sales
- The focus on preventing fake news content grows, as technologist launches ‘BD Detector’ plug-in on Facebook and Twitter….and gets blocked
