OMD FWD w/c 1st August

This week on FWD, Uber announces a merger and a key investment focus, a ‘glasses-free’ 3D cinema experience is in the ether and Kanye West announces his love of affordable furniture.



  • 84% of Facebook’s total ad revenue comes exclusively from mobile. That and other gems in their Q2 financial review and how the platform will make you talk in the future
  • Uber is pouring $500m into its map service, aimed at challenging consumer reliance on Google Maps
  • The total number of paid clicks on Google grew by almost 30% year on year – that and other insights from their revenue report


Deep Reads

  • What’s the trump card to pull in a presidential race? The marketing strategy, obviously
  • How Kickstarter pushed crowdsourced investments into the mainstream and generated more than $5bn in the process
  • Given Snapchat has purchased Bitmoji, there are some implications for brands and marketers to explore

Finally, the US army could be about to have their own hoverboards and Kanye could be the creator of your next Ikea bookcase.


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