Lock in your love and you could win a trip to Paris

There are just four days left to lock in your love on Chloé Parfum’s digital Pont des Arts bridge on Debenhams’ storefront on Oxford Street, London. Take a selfie, write a message on the interactive touchscreen and share a picture of your padlock on Instagram or Twitter using #DEBSLOVESTORY and you’ll be entered into a prize draw. One lucky winner will receive a romantic trip for two to Paris!

“We really wanted to create something special and romantic to celebrate the launch of Chloé Parfum’s Love Story fragrance”, said Sam Joseph, Account Manager, Fuse Sport + Entertainment. “It was amazing to see our partners Greyworld in action and the execution of this campaign has been brilliant.”

OMD UK’s Associate Director, Nicola Dhanjal said: “We know people enjoy personalisation and this campaign is a true first in the fragrance category. Working with our partners, we have really captured the romantic essence of Paris in the heart of London’s shopping district and the reaction to the campaign has been overwhelming.“

“This is a great example of doing something different and giving people a fun way of engaging with a brand. It’s been a pleasure to work on this campaign and I urge you to you lock in your love before next Monday to stand a chance to win a trip to Paris!”, added Angharad Small, Communications Planning Manager at OMD UK.


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