Friday Club Start-Up Sessions

This week we’ve been running start-up sessions, in association with The Friday Club. This is where we hear short presentations from a number of handpicked (and seriously hot) start-ups.

Today the boardroom was once again turned into a hub for future business. OMD’ers were treated to meeting some of the hottest start-ups in town, learning what’s on their agenda that we should all be excited about.

First we were introduced to Tim Porter from Gluru – who’ve challenged the problem of work organisation and efficiency head on. Gluru’s software manages your data through connecting all your sources, whether it’s email, cloud or calendar, then using AI, picks out what’s important to you and what to action.

Next up was Liviu Antoni from Altergaze. They are on a charge to take virtual reality to the masses. What makes them unique? They use 3D printing tech to build completely customisable VR headsets, while utilising your smart phone to offer total simplicity of use.

Last but not least we met Tom Evans from Bleep Bleeps and his connected devices designed to aid in the art of parenthood. Each of the 8 devices have a separate role along the journey, whether it’s helping you get pregnant, checking your child’s health or monitoring them at night – all of which can be recorded and managed in Bleep Bleeps’ app.

Of course, after each of their 10 minute ‘pitches’, we were given the opportunity to talk one to one with each of the presenters, drilling down into how this tech can be applied directly into OMD UK’s work while, more generally, keeping Minerva House completely true to the old phrase; ‘you learn something new every day’.


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