The Trustworthy Accountability Group (TAG), the world’s leading programme to fight criminal activity and protect brand safety in digital advertising, have launched the TAG Brand Safety Certified Program, the ad industry’s first global brand safety certification programme.
OMG UK are proud to be certified with the programme. OMD UK is a Media Planning and Buying Agency that sits under the Omnicom Media Group umbrella of agencies.
The TAG Brand Safety Certified Program is designed to significantly reduce the risk of the misplacement of advertising on digital media of all types, so companies can help protect brand safety and strengthen the integrity of digital advertising. The program supports the industry’s framework for brand safety and serves the entire digital advertising supply chain by providing transparency, choice and control for buyers, enabling them to buy advertising inventory with confidence and create a brand safety framework for sellers that increases the value of certified sellers’ inventory.
The TAG Brand Safety Certified Program will continue to be part of the IAB Gold Standard for UK companies.
Additional information about the programme can be found at https://www.tagtoday.net/pressreleases/brand-safety-certification-launches