OMD FWD 9th October

At the beginning of the pandemic, influencers suffered a blow to their usual schedules, with events and collaborations being cancelled left, right and center.

8 months later, scheduling has started to resume, as some brands have picked up the partnerships again. Instagram has continued to cement itself as the perfect e-commerce partner, as users can now purchase products direct from IGTV, Live AND Stories.

Get pumped up with Spotify 💪

Still unsure about heading to the gym during a pandemic? Spotify Pumped allows users to create free personalized and music-led HIIT workouts.

Shop savvy on Instagram 💳

Instagram has been hot on monetizing the platform for a while now. From this week, users can purchase products across IGTV, Stories and Live.

The newest in neurotechnology 👨

The neurotech company founded by Elon Musk, Neuralink, has innovated a brain implant device. It will help conditions such as paralysis, anxiety and addiction.

 

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