OMD FWD- 22nd November

With the most anticipated online shopping days of the year soon upon us, e-Commerce sales are forecasted to grow by an average of 29.7% from last year’s sales, according to a report by Bounce X.

Many e-retailers are seizing the opportunity by setting up pop-ups around the world. eBay is opening a multi-room installation called ‘Black Friday Escape Room’ in New York and Amazon is hosting a four-day ‘Home of Black Friday experience in London, which will showcase hundreds of Amazon deals.

Stay tuned for a run-down of which retailers own this year’s Black Friday and Cyber Monday share-of-voice!

#Sustainability 🔋

Daimler introduces a new sustainable business strategy to reinvent their products with a clearer commitment to CO2-neutral mobility.

FRI-YAY! 🍟

McDonald’s is giving away chips for ‘Free Fries Friday’ to customers who order via the app! Sign up now to get your hands on a free portion of medium fries.

Google Pay on the rise! 💳

Google plans to enter the FinTech market next year, where they will partner with Citi bank to launch a new digital checking account called ‘Cache’.

Google Pay on the rise! 💳

Google plans to enter the FinTech market next year, where they will partner with Citi bank to launch a new digital checking account called ‘Cache’.

 

 

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Harriet is part of the New Business and Marketing Team at OMD UK.

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