We’re celebrating some great news here at Minerva House, as last week OMD UK came away with not one but two trophies at this year’s Thinkbox TV Planning Awards which celebrates brilliantly effective uses of TV.
Our work with McDonald’s was awarded ‘Best on-going use of TV’ for the brand’s long-standing love affair with TV, with standout work including:
• Driving short-term sales with an optimised AV programming mix for Monopoly
• Market leading partnerships driving increased brand perception with Channel 4 and McCafe Moments
• Utilising sponsorships to support brand attributes with Signature Collection and Six Nations and #ReindeerReady and Channel 4.
To top it off, OMD UK and easyJet took home the ‘Best use of TV and other screens’ award for the ‘Why Not’ campaign.
The airline business used the power of TV combined with other screens to inspire a deflated UK to travel with easyJet. The plan was bold, it involved easyJet changing their media mix and introducing TV for the first time. Navigating a period of recession and the post-Brexit result last year the team supercharged the easyJet brand by building TV with a rigorous AV plan founded in the latest data and technology opportunities.
Massive congratulations go to everyone involved in this work, a great achievement for both teams and the agency.
For more information and to see the winning films, click here.