Last week OMD UK and Drum launched Eurotunnel’s Summer campaign in partnership with Mission Impossible: Fallout across digital, cinema and social.
Created by Drum, with media strategy, planning and buying handled by OMD UK, the ad uses the iconic Mission Impossible music and parallel themes to show how getting your family on holiday is, in fact, a mission very much possible with Eurotunnel.
The campaign showcases the ease and convenience of travelling with Eurotunnel – from Folkestone to Calais in just 35 minutes. You can pack your car full of everything you might possibly need – including your dog. To support the ads, the hero film will be distributed across cinema and social to ensure that lookalike audiences are inspired to travel with Eurotunnel and a radio partnership with Heart is planned for early July.
Claire Baker, Creative Director, Drum said, “This is a great example of agency, client and partners collaborating to deliver a fun, light-hearted homage to Mission Impossible and a memorable piece of work for the brand. I’m excited to see the 60” launch in cinema alongside the film.”
Jae Hopkins, Marketing & Sales Director, Eurotunnel said, “This was such a fun project to work on, and we’re really excited by the unique and original partnership that Drum has created to deliver our new multi-media campaign. We are thrilled to have captured the ease and convenience of a family journey to France on our shuttle, whilst using iconic music and references from the Mission Impossible films and adding a bit of humour. It’s a great representation of our brand.”