Doritos A vs B

Doritos have launched two tasty new flavours – Flavour A (Sizzling Salsa) and Flavour B (Ultimate Cheeseburger). However, there’s only room for one to survive, so the new Doritos campaign asks the nation which flavour they’d like to eliminate… and how they’d do it!

All consumers need to do is send Doritos their elimination idea, which if BOLD enough, may get shared in the form of an animated video, GIF or image.  At the end of the campaign, the person with the boldest idea will receive a cash prize of £20,000 and the surviving flavour will grace the supermarket shelves permanently while the other will be eliminated…

Head to Doritos’ website to enter and check out Twitter to get some inspiration:

Happy eliminating!

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About Author

Harry Darlington

Harry has worked at OMD UK for the past three and a half years and is currently a Comms Planning Manager. He is passionate about insights that lead to creative media solutions for our clients and bringing these to life.

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