Childline has teamed up with OMD UK and Don’t Panic to launch the #ListenToYourSelfie campaign to highlight the signs of child sexual exploitation and what to do if it is being experienced.
New figures from Childline show the number of counselling sessions for children worried about online sexual abuse rose last year by 24%. Most of these were aged 12-15 and almost two-thirds were girls.
The campaign, which has been funded by BBC Children in Need, features two films where selfies come to life and question a situation – The Game focuses on a same-sex online grooming scenario and The Party highlights peer to peer sexual pressure and grooming.
The films will launch across social media to help children and teenagers recognise the signs of grooming and unhealthy relationships, both online and offline. Shorter versions of the films have also been created as sponsored Instagram videos and Childline Snapchat stories.
The films urge the viewer to make the right decision for them and to contact Childline if they are in need.
Visit the NSPCC website for more information.