Today marks the 20th week we have been sharing our weekly Covid-19 Consumer Impact Report across our social channels and now on our blog.
As a reminder to those who haven’t seen our previous reports, our consumer facts come from research we gather using Your Voice and Radar. Each week we have been able to survey Brits on a weekly basis to glean insight on the nations outlook and consumer’s decision-making. The data has given OMD UK access to a rich, trendable data set of consumer behaviors.
Key takeouts from this week’s report include:
- In this week’s Covid-19 Consumer Impact Report, alongside the warm weather we have had over the past week, we have seen consumer confidence increase and a growing optimism as people head back to gyms and continue to socialise with friends and family outside of their homes. The nations optimism has increased from 13% to 18%, after recording the lowest level since the pandemic began last week.
- How confident do you feel in the nation’s future business conditions? Our Radar research has indicated that this has increased over the past week as people start to think about returning to offices, utilising more services such as shops and restaurants and travelling again. Across the UK confidence in future business conditions has increased this week from 11% to 17%.
You can view the full report below, and for any information on any of the findings, please contact Joe.Wilson@omd.com.