We’re proud to announce that OMD UK’s Creative Director Ann Wixley has been appointed to this year’s Cannes Lions Jury for the Branded Content and Entertainment category.
Celebrating 62 years this year, Cannes Lions is the world’s biggest celebration of commercial creativity. The jury consists of the most awarded, respected global creative leaders and to be invited to serve is widely considered one of the industry’s greatest accolades.
Branded Content and Entertainment is defined as ‘the creation of, or integration into, original content by a brand to develop truly entertaining and engaging content for their audience.’
“This kind of work is very tricky to get right for brands and for audiences’, says Wixley. “I am very much looking forward to seeing and selecting the best of the best from around the world. May the best work win!”