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OMD UK picks up a Bronze and Silver at the IPA Effectiveness Awards

Last night was a pretty special moment for the agency as we came away with two awards at the IPA Effectiveness Awards – one of the most rigorous and prestigious awards in our industry calendar.

Our work for Eurotunnel Le Shuttle, where we developed a new strategy for the brand, building a customer segmentation and integrating this across all marketing activity, won a Bronze award. We also scooped Silver with AMV BBDO for Pepsi Max Unbelievable, creating a content-led strategy that re-engaged our millennial audience.

Coming away with 2 of the 39 awarded cases is a big cause for celebration. Huge congratulations to everyone who contributed to the work that won these trophies. What a night!

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