Pubs may be open but not everyone feels comfortable going! This week looks at the mood and behaviours of the nation ahead of Step 2 of the road out of lockdown, as fieldwork for this week’s COVID-19 Consumer Impact Tracker was conducted over the weekend, before the easing of lockdown restrictions came into effect.
The key take outs from this week’s report are:
Summary: Despite a drop in happiness following the bank holiday, consumer confidence is up this week and the nations outlook is positive ahead of Step 2 on the road out of lockdown
- Following the uplift in the nation’s mood over the bank holiday weekend, happiness levels have dropped back down this week, declining by 5ppts; but optimism continues to show positive momentum, increasing by 6ppts in the last week, and life satisfaction is at the highest point since April 2020 (40%)
- The nation’s financial outlook is considerably more positive than 12 months ago, with increased optimism and financial security at the highest point since the pandemic began
- Socialising is on the rise, with positive momentum in the percentage of people that feel comfortable socialising with friends or family (+16ppts since Jan 2021) and half of the nation having met up with up to six people since the easing of lockdown on 29th March
- 6 in 10 of those surveyed have received at least one COVID-19 vaccination dose but news surrounding possible side effects, such as blood clots, continues to drive uncertainty
- There was a last-minute surge in booking hair or beauty treatments/haircuts ahead of the reopening of salons and barbers
- Ahead of the reopening of non-essential retail, almost half of the population said that they feel comfortable going shopping but only 15% feel comfortable returning to the pub (unchanged since March 2021)
You can read the full report below:
OMD UK COVID-19 Consumer Impact Report – Week 55
If you have any questions about any of the data, please contact [email protected].
