OMD UK Covid-19 Consumer Impact Report- Week 55

Pubs may be open but not everyone feels comfortable going! This week looks at the mood and behaviours of the nation ahead of Step 2 of the road out of lockdown, as fieldwork for this week’s COVID-19 Consumer Impact Tracker was conducted over the weekend, before the easing of lockdown restrictions came into effect.

The key take outs from this week’s report are:

Summary: Despite a drop in happiness following the bank holiday, consumer confidence is up this week and the nations outlook is positive ahead of Step 2 on the road out of lockdown

  • Following the uplift in the nation’s mood over the bank holiday weekend, happiness levels have dropped back down this week, declining by 5ppts; but optimism continues to show positive momentum, increasing by 6ppts in the last week, and life satisfaction is at the highest point since April 2020 (40%)
  • The nation’s financial outlook is considerably more positive than 12 months ago, with increased optimism and financial security at the highest point since the pandemic began
  • Socialising is on the rise, with positive momentum in the percentage of people that feel comfortable socialising with friends or family (+16ppts since Jan 2021) and half of the nation having met up with up to six people since the easing of lockdown on 29th March
  • 6 in 10 of those surveyed have received at least one COVID-19 vaccination dose but news surrounding possible side effects, such as blood clots, continues to drive uncertainty
  • There was a last-minute surge in booking hair or beauty treatments/haircuts ahead of the reopening of salons and barbers
  • Ahead of the reopening of non-essential retail, almost half of the population said that they feel comfortable going shopping but only 15% feel comfortable returning to the pub (unchanged since March 2021)

You can read the full report below:

OMD UK COVID-19 Consumer Impact Report – Week 55

If you have any questions about any of the data, please contact [email protected].



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