With The BRIT Awards only hours away, we’re looking forward to celebrating the best of British music for another year. However, if you find yourself double booked this evening and unable to see or hear the events unfold, Google Play is your saviour.
As the Official Download and Music Streaming Partner for BRITs 2015, Google Play will be offering exclusive free downloads of the evenings’ live performances! What’s more, for every single download on the platform Google Play will make a donation to the War Child charity. They’ll also be co-sponsoring the Best British Single of the Year award.
To support this great partnership, we teamed up with Capital FM to produce on-air credits (3 x 10” credits per hour) over the night of the awards themselves, featuring some contextual idents that showcase each of the artists whose performances are available for download. Capital FM will also be promoting Google Play across display and social activity over the next 2 days.
You’ll also see the partnership in print titles where we are running half-page double page spreads complete with artwork that integrates with surrounding editorial content – a media first for the evening standard, independent and i!
Enjoy the show, and remember to download those performances to support a great cause!