Last night was an epic one for the team behind the Channel 4 Humans campaign.
OMD UK, Fuse Sport + Entertainment, 4Creative and AOL were in attendance at the Marketing New Thinking Awards where we picked up trophies for Best Brand Experience: Live and Best Use of Tech for the Regent Street “Persona Synthetics” store. We ended the night by scooping the Grand Prix!
It follows a raft of awards notched up for the integrated campaign included a BAFTA, two Silver Cannes Lions and a Grand Prix at last year’s Media Week Awards.
Congrats to all involved.