Channel 4 Humans takes home the Grand Prix at the Marketing New Thinking Awards

Last night was an epic one for the team behind the Channel 4 Humans campaign.

OMD UK, Fuse Sport + Entertainment, 4Creative and AOL were in attendance at the Marketing New Thinking Awards where we picked up trophies for Best Brand Experience: Live and Best Use of Tech for the Regent Street “Persona Synthetics” store. We ended the night by scooping the Grand Prix!

It follows a raft of awards notched up for the integrated campaign included a BAFTA, two Silver Cannes Lions and a Grand Prix at last year’s Media Week Awards.

Congrats to all involved.

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Danielle Sammeroff

Danielle Sammeroff is an Account Director at Fuse Sport + Entertainment, primarily working on music and arts focused sponsorships & brand activation campaigns across the OMD UK portfolio.

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