Back at the start of November, over 160 attendees gathered at London’s Barbican Centre to hear about some of the most creative and effective work from around the world, exploring the theme of ‘Human to Human: Building an emotional connection in an age of technology’ at Creativebrief’s BITE LIVE.
Among the speakers, our very own Creative Strategy Director, Clare Elder, presented alongside Channel 4’s James Walker and Grace Ayres to unveil the strategy behind the inspiring ‘We’re the Superhumans’ campaign. The team set about creating the most accessible and inclusive campaign ever. No mean feat!
Here are the best bits from the event and keep an eye out for Clare’s appearance at the 4 minute 19 seconds mark: