Last night’s Effective Mobile Marketing Awards ended in triumph for the McDonald’s team as OMD UK won Most Effective Location-Based Service/Campaign for McDonald’s Extended Hours.
Milton Elias, OMD UK’s Head of Mobile, pictured with the award, said “it’s very exciting for our work with McDonald’s to be recognised with an Effective Mobile Marketing Award, especially following the success of our recent win in Cannes earlier this year. Many thanks to Mobile Marketing magazine for this recognition and to the mobile & McDonald’s teams for their excellent work!”.
Congratulations to everyone involved!
What’s happened in digital this week:
- The UK government launched its initial guidelines for the midata initiative in which companies are strongly encouraged to release back personal data to their customers.
- The UK government received clearance to invest GBP500m in rural broadband, bringing superfast connections to far more places. In cities white space Wi-Fi will use the gaps between TV signals to create yet more bandwidth.
- Black Friday in the US saw significant shifts in online shopping behavior, with over USD 1bn spent in one day and 16% of sales (up from 10% last year) happening on Mobile devices, especially tablets.
At this year’s Campaign Media Awards OMD UK picked up gold in the transport category for Citroën’s DS5 Star Experiences campaign. Congratulations to everyone involved!