OMD FWD – 20th September

This time last week, OMD EMEA’s Marcus Johnson and Lyvia Aylward-Davies were on the ground at DMEXCO. Since then, they have been reflecting on the key themes coming out of the conference. Read their post-event recap to find out what they are.

In the latest episode of ‘streaming wars’, after the recent losses of ‘Friends’ and ‘The Office’, Netflix has bounced back with the acquisition of the global streaming rights for fan favorite ‘Seinfeld’. Episodes will start streaming in 2021


Hi welcome to McDonald’s, may I take your order? McDonald’s acquires multiple AI tech companies to achieve drive-through domination.

The supermarket Sainsbury’s looks to take a slice of the food delivery market by partnering with Deliveroo to trial their own brand pizza delivery.

Not on the list? Burberry launches an invite-only app to increase ‘exclusivity’ for select customers that want to stay ahead of the curve.

Living the stream! Subscription Video On Demand is closing in on live TV, as it  becomes the top platform for young viewers year on year.

Fab Facts

IAB reports that publishers are not using a consent platform for programmatic ads, with 38% selling their inventory with a Creative Management Platform.

Data overload! Kantar’s new study reveals that nearly half of advertisers don’t have the right balance between online and offline marketing.

Happy ‘iPhone Day’! Check out these 6 easy-to-miss creative takeaways from Apple’s 2019 iPhone even.

Facebook is set to hire 10 veteran journalists to curate it’s upcoming News Tab feature.


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