What’s happened this week:
- Twitter bought Trendrr the Social TV analytics company.
- Google bought Wimm Labs an Android smart-watch maker, expect to see lots of news around the connected wrist over the next few weeks.
- Google launched ‘my answers’ to better connect un-structured data. It will drive passive search services that will, for instance, automatically look for delayed flights based on a ticket receipt in email.
What we have learned:
- 17.4% of global web page views are now delivered to Mobile devices, led by Asia where the proportion has risen to over one quarter.
- Google and Facebook account for almost one half of UK Digital ad spend and the proportions are forecast to grow according to eMarketer.
- 75% of global TV viewers consume media on a mobile device whilst watching TV. 25% watch multiple video streams concurrently, from the latest Ericsson Media Lab 2013 TV and Media report.
Cool stuff:
- Co-Op is using snapchat to distribute self-destructing money off vouchers to students after the summer holiday.
- Brands are now using 3d printing for marketing purposes from the creation of 3d action figures for prize winners to the insurance company that scans keys to save time and money.
- *Touchcast is an amazing new video platform that introduces touchable interactivity; it provides a strong hint of future TV experiences.
Where to find more:
- Video is evolving to become a powerful research tool, YouTube is beginning to challenge Amazon as a platform for product research.
- Beyond Google Glass and the smart-watch the second generation of wearable computing promises connected socks, facemasks and solar clothing.
- How access to large data sets such as browsing histories can drive increased profits though price discrimination.
