What’s happened this week:
- AT&T released a connected home security product, illustrating how Digital technologies are allowing brands to extend into previously unrelated sectors.
- New TV formats were announced that cross traditional media boundaries;
- @SummerBreak is a new reality show that will air entirely across Social platforms.
- The Million Second Quiz from NBC will run 24/7 online and in primetime TV.
- Facebook bought Parse, a cloud based mobile backend, whilst Google bought Wavii a natural language engine to turn content into data.
What we have learned:
- Netflix now has more US subscribers than HBO and is accounting for up to one third of US bandwidth.
- The average UK consumer has 11.4 types of media device according to the Deloitte Media Consumer Survey 2013.
- Tablets overtook smartphones as a proportion of BBC iPlayer viewing in the UK.
Cool stuff:
- LeapMotion, the Minority Report style touch-less interface, ships soon and Google Earth is ready for it.
- Heineken has created an interactive beer bottle that responds to its surroundings and other drinkers.
- Photo app Aviary and Gap have partnered to create new branded filters and frames to express the look a new collection for kids.
Where to find more:
- The Database of Affinity is a new concept for marketing from Forrester that describes the various interests and permissions of consumers defining the rules of their marketing game.
- Netflix have published their vision for the future of TV in which ‘linear TV is popular and ripe for replacement’.
- *Data Science of the Facebook world, Wolfram Alpha has created a deep statistical analysis a large Facebook dataset; the average 20 yr old has 400 friends, the average 60 year old around 50.
