This Week in Digital – 27th August 2012

Twid-Aug OMD

What’s happened this week:

  • Everything Everywhere, 4G available this year in the UK, sneak peak new Logo.
  • Google changes its signature white background and runs a first animated ad on the homepage.
  • Samsung pay out $1bn to Apple for patent infringements whilst share prices tumble.
  • The mobile wallet becomes more of a reality with recent Orange and MasterCard joint partnership.
  • And on a lighter note Prince Harry deletes his Facebook account after Vegas photo scandal!

What we have learned:

  • Mobile continues to have great response rates, recent study compares desktop across industry verticals.  
  • London Underground WiFi delivered over 8m social updates, emails and Web pages during the Olympics.

 Cool stuff:

Where to find more:

  • Bridging the gap between the real world and online space, some great examples of using Facebook, Twitter and other sites to create something different.

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