What’s happened this week:
- Yahoo’s acquisition spree continues with the purchase of mobile ad targeting technology admovate.
- House of Cards from Netflix received nine Emmy nominations, illustrating that online originated content now competes at the highest level.
- Google updated Gmail with a new look and ads appearing as promotional mails in their own tab.
What we have learned:
- 25% of European Mobile users consume 86% of European Mobile data, according to McKinsey’s iConsumer research.
- 85% of tablet owners (and 65% of smartphone owners) are watching TV on their device.
- Global mobile ad spend almost doubled to Euro 6.9bn in 2012.
- Paper thin ‘e-skin’ may be the future screens of wearable computing devices.
- Twitter has created a map of their 50,000 verified users (aka celebrities) to give insight into how our passions are interlinked.
- Microsoft has built the Lab of things a platform to research the connected lifestyle.
Where to find more:
- Worldwide consumers are learning to pay for things online, this change in expectation and behaviour has profound implications for online economics.
- Microsoft believes that the second screen is evolving into the ‘Companion Web’ as many different devices each contribute to an ever richer content experience.
- Netflix moved from being the largest user of the US postal service to the largest user of Internet bandwidth in a ‘span of months’, its transformation tells us a lot about the future of TV.