What’s happened this week:
- Google are set to release Google Fit, a rival to Apple’s HealthKit
- Amazon launched an unlimited music streaming service for Prime customers
- Netflix will close down its public API to 3rd party developers by the end of the year
What we have learned:
- Loads of data insights into Facebook engagement rates in this mammoth study by TrackMaven – useful for social planning
- Google Maps has reached over 1bn downloads according to the company’s own data
- Mobile e-mail rates are up to 48%, overtaking desktop, according to research by Knotice
Cool stuff:
- McDonalds’ new Gol! mobile app turns fries into an augmented reality World Cup game
- Google and ESPN have teamed up to pull in real time World Cup scores, video and data into search results
- VW use mobile in a simple but powerful way to show cinema goers why not to text and drive
Where to find more:
- Watch Sir Patrick Stewart at Cannes discussing how Twitter helped him inject fun into his public persona
- DoubleClick’s “A Conversation on the Future of Digital Advertising,” featuring Dreamworks’ Jeffrey Katzenberg
- eConsultancy have listed their favourite 19 social media fails of the year thus far
