What’s happened in digital this week:
- Google released their Zeitgeist 2012 the movers and shakers amongst 1.2 trillion searches this year.
- Ofcom released their International Communications Market Report for the year. The UK is leading the world in mobile web use, online TV and shopping.
- Metail and UK TV show This Morning have launched an innovative new format that links web interaction with TV content.
What we have learned:
- New data from Comscore suggests that 12-13% of US e-retail will occur on a mobile device in Q4 2012, the UK figure is forecast at around 20%.
- Brand loyalty is alive and well online as 57% of UK shoppers say they prefer to shop with favoured brands rather than the cheapest they can find.
- Spotify now has 5 million paying subscribers and has passed USD 500m in payments to artists.
Cool stuff:
- Location based mobile marketing is growing fast, here are 8 of the best from this year, expect to see many more next year.
- This mathematics game from Canada learns from a child’s emotional response, emotional feedback will be a significant driver in gaming, learning and possibly marketing over the next few years.
- Implicit search is moving ahead, Grokr is a new iOS app to compete with Siri and Google Now that finds the answers to questions you haven’t thought of yet.
Where to find more:
- IBM believe that the big computing trend for the next five years is bringing the five human senses to the computer interface
- By 2020 we may be watching 7 hours of video per day (up from just under 5 hours today) this will be mostly driven by increased on demand viewing which will place considerable pressure on the ‘edge of the network’.
- * Why big data is useless without the skills to analyse it and the language to discuss it.
This is the last TWiD of 2012.
We wish you a very Merry Christmas and Happy New Year!
