This Week in Digital – 17th December 2012

Twid-Dec OMD UK


What’s happened in digital this week:

What we have learned:

Cool stuff:

  • Location based mobile marketing is growing fast, here are 8 of the best from this year, expect to see many more next year.
  • This mathematics game from Canada learns from a child’s emotional response, emotional feedback will be a significant driver in gaming, learning and possibly marketing over the next few years. 
  • Implicit search is moving ahead, Grokr is a new iOS app to compete with Siri and Google Now that finds the answers to questions you haven’t thought of yet.

Where to find more:

  • IBM believe that the big computing trend for the next five years is bringing the five human senses to the computer interface
  • By 2020 we may be watching 7 hours of video per day (up from just under 5 hours today) this will be mostly driven by increased on demand viewing which will place considerable pressure on the ‘edge of the network’.
  • * Why big data is useless without the skills to analyse it and the language to discuss it.

This is the last TWiD of 2012.

We wish you a very Merry Christmas and Happy New Year!


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